Crackers rebrand & packaging design
INTRODUCTION
This was a packaging design concept for Seedy Snacks, a London based brand with a simple but powerful mission, to make seeded crackers that actually taste good.
If you’ve ever tried low carb or keto friendly crackers, you’ll know that flavour is often the first thing sacrificed. But Seedy Snacks does things differently by using only whole, natural ingredients & milling them fresh at the point of production for maximum nutrition.
These aren’t just crackers for people avoiding carbs. They’re delicious enough to be the first choice, regardless of dietary needs.
THE CHALLENGE
Seedy Snacks launched with a bang, quickly gaining traction with health conscious consumers. The next step? Expanding into larger retail channels & broadening their distribution network.
Market research uncovered two key opportunities for growth:
Attracting mainstream cracker buyers, those who might not actively seek out keto or healthy snacks but would still enjoy a high quality product.
Engaging lifestyle conscious eaters, customers looking for clean, nutritious snacks made from whole ingredients.
To capitalise on these insights, the brand needed a packaging & messaging strategy that would highlight its quality while making it more appealing to a wider audience.
THE BRAND STRATEGY
Seedy Snacks is built on a foundation of care & craftsmanship, something its customers deeply value. Research confirmed that ingredient transparency & premium quality were top priorities for health conscious shoppers.
The strategy focused on refining the brand’s core messaging to emphasise:
The use of high quality, natural ingredients
The fresh milling process that retains nutrition
The balance of flavour & health benefits
This messaging was woven into every touchpoint, ensuring consistency across packaging, marketing materials & retail positioning.
THE OUTCOME
With a sharper brand message & a more compelling packaging design, Seedy Snacks now has a clearer, more memorable presence in the market. The refined positioning strengthens trust with health focused shoppers, making it easier to secure retail placements & attract distributors.
By aligning the brand’s message with what customers truly care about, Seedy Snacks is positioned to stand out, not just as a great keto cracker, but as a premium snack worth choosing, no matter your dietary requirements.
